3/11/2023 0 Comments Ambushed salon![]() ![]() Licari and Sofia Coppola, Courtesy Louis Licari ![]() He also has a Louis Licari product line that is set to launch in Asia. “I would do her color and we had (and have) a relationship … she said ‘Do you want to do a segment?’ That’s how it all started.”ĭubbed “The King of Color” by The New York Times, Licari’s career has spanned over 30 years of servicing clients on two coasts, owning major salons on Fifth Avenue in New York and Beverly Hills in California, traveling the world for clients and product development and working on movie sets doing special effects for hair. “ Katie Couric brought me in,” Licari says. Licari admits he gets “more than a little buzz about being on the show” and has been a recurring guest and contributor on the TODAY show “for at least 25 years,” he estimates. hour of the TODAY show for over 13 years. The “Queen for a Day” makeover moment never leaves a dry eye, and Ambush Makeover-which has had to take a break from the in-person makeover due to COVID and no audience allowed at the NBC plaza (something that Licari says will hopefully change in September)-has been a wildly popular segment on the 10 a.m. “I’m not being corny here-they get so juiced-it’s really a great thing,” says Licari. “They are just so excited to get the makeover-it’s really a thrill,” adds Licari, who along with his ambush team (Licari on color, Gad Cohen the hairstylist and Enid O’ the makeup artist) complete the transformation. “We take these ladies who have no access to the whole idea of coming to a New York hairdresser or colorist and have (their hair) and their makeup done,” says Licari. When world-famous hair colorist Louis Licari plucks a deserving woman from the TODAY show plaza for an “Ambush Makeover,” he and his team of beauty experts literally make dreams come true.
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